Initially focused on the distribution of high-end perfumes and natural cosmetics from the Valais region of Switzerland into Italy, the name Cosval is an amalgamation of “Cosmetics” and “Valais.” The 1980’s saw Carlo Baerlocher, the second generation of Baerlochers, taking over from his father, leading the Cosval Group to diversify its product offering with the launch of three distinct new brands within the group - Sanotint, Migliorin, & Cosval Food Supplements. With 20 years of success to its name in Italy, the 1990s saw Cosval expand into new markets including the Middle East and northern Europe. The new millennium saw a significant expansion of the three brands’ product lines, and growing it to more than 200 products during that era of the company’s history. During the last decade, the Cosval Group rapidly grew its presence in the Middle-East with the addition of a permanent standalone hub in the United Arab Emirates.
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